by Mariya | Mar 20, 2018 | Communications, Sales & Marketing, Thought Leadership
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate...
by Mariya | Feb 28, 2018 | Artificial Intelligence, Computer Vision, Deep Learning, Natural Language Processing, Sales & Marketing
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message...
by Mariya | Nov 16, 2017 | Communications, Sales & Marketing, Thought Leadership
Hoping to appear relevant, businesses love to invoke AI in their marketing every chance they get — but not everyone is impressed. When the hype gets out of control, facts get lost in the haze and the real promise of artificial intelligence regresses into a sci-fi...
by Mariya | Oct 3, 2017 | Artificial Intelligence, Natural Language Processing, Sales & Marketing
Top-tier branding agencies can run you $50,000 or more for a project. For bootstrapped entrepreneurs looking for a new name, tagline, and logo for your startups, this pricing can seem nuts. Naming is also a rather contentious affair, requiring you to balance...
